Case Study
Kiawe Roots
A modern island eatery
Kiawe Roots is a modern island eatery that combines local Hawaiian and Texas barbeque food. This laid-back eatery located in Kauai fuses the days of an ‘ohana’ and friend’s cookout with a modern flair to create a cultural and culinary experience.
Challenge
Kiawe Roots required a brand identity system that combines a laid-back yet refined culinary experience. A deep dive into the past of Hawaii’s immigrants and the owners’ cultural heritage was imperative to tell their story. Before Kiawe Roots was Roots and Culture. Our challenge was to develop an identity system that aligned with their start as Roots in Culture.
Our Approach
We illustrated a silhouette of the Kiawe (mesquite) tree and incorporated flames as the leaves for the tree combined with a fork
Brand Architecture
Brand Guidelines
Brand Narrative
Brand Positioning
Branding Systems
Campaign Development
CMS Implementation
Content
Copywriting
Creative Direction
Customer Experience
Digital Ecosystem
Environment Design
Go To Market Planning
Interior Design
OOH Design
Photography & Video
Print & Packaging Design
Research
Social Content
UI/UX Design
Web Development
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